Starting on August 14, Sony Sports Network will start airing the much awaited league on Sony TEN 1 (English), Sony TEN 3 (Hindi & Marathi), and Sony TEN 4 in five different languages (Telugu & Tamil). On their premium OTT service SonyLIV, the league will also be streamed live.
Aparshakti Khurana, a Bollywood personality and anchor, will host Season 1 of Ultimate Kho Kho for the league. Popular sportscaster Arjun Pandit and Telugu and Punjabi actress Shruti Sodhi are joining Aparshakti. A live post-match analysis show featuring experts who will evaluate the previous day’s games and analyse the current ones will wrap up the daily TV coverage. Every match day’s presentation ceremony will be part of the post-match entertainment.
The campaign slogan “India Maar Chalaang,” which intends to popularise the jump players make during play and metaphorically represent the expansion the sport would experience with this league, will open the first season.