Aston Martin Sponsor 2024: Aston Martin has announced their new sponsor Stichd for their jerseys and the decision has been made globally.
All the retail shops and fanwear merchandise will be sold by Stichd a group by Puma. The Formula 1 calendar will also be operated by Sitchd at every race weekend as of 2024. Also all the E- commerce platforms too.
Speaking about the partnership, Aston Martin’s managing director of commercial and marketing Jefferson Slack said: “We really feel the passion and intensity of our fans. This year, we’ve witnessed huge growth in our audience – particularly as the team’s on-track performances have improved.”
“A lot of what we do as a team is directed towards surprising and delighting our fanbase. Partnering with stichd to make official fanwear available to everyone is a fantastic opportunity, and we look forward to working closely with them on next year’s first collection.”
Nina Nix, CEO of Stichd, added,“We are beyond excited to join forces with AMF1 Team. As F1 and Aston Martin continue to grow their momentum, we are ready to translate this passion into fashion-forward apparel and accessories. And we really look forward to doing this with the AMF1 team.”
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