Karan Johar On Adar Poonawalla: Adar Poonawalla’s Serene Productions has made a huge investment of ₹10 billion in Karan Johar’s Dharma Productions, creating a buzz in the Hindi film industry!
In an interview with CNBC TV18, Karan Johar shared how the partnership came to be. “In many ways, when Adar, who’s a dear, dear friend for many years, spoke to me and we decided to come together on this, I felt it was the best decision for us. Because it was the coming together of two like-minded people, and yet someone who’d allow me my creative vision yet contribute so strongly to the growth by giving me his terrific business insight. I thought it was a great marriage of two minds. It really wasn’t a big decision for us because when it came to Adar, it was just easy. Both Apurva (Dharma Productions CEO) and I, who’ve built it, knew that he’s the best partnership for Dharma Productions and where we want to take it,” Karan said.
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Reason For Selling Stakes
Karan also explained his reasons for selling stakes in the company. He mentioned his dream of expanding into more verticals, such as a distribution network and a music label. He noted, “In a sense, our journey of producing multiple films and content has been only 15 years old. Prior to that, it was just films I’d directed that my father curated over the years, which were very few films really. There came a point in time when I felt that for our own growth, we needed the investment. We needed not to partner with anybody and contribute to our own profitability. Therein came the decision to sell stake and build a partnership with somebody.”
In this strategic move, Serene Productions will acquire a 50% stake in Dharma Productions, valuing the studio at an impressive ₹20 billion. With this partnership, Bollywood’s powerhouse is gearing up for an exciting phase of growth and innovation!
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