Spotlight Sports Group has announced the debut of their unique sportsbook betting hubs for the 2022 FIFA World Cup in Qatar, which will be sold only through «one partner per territory.
Spotlight Sports created the content and data-optimized hubs to ensure optimum interaction with the Qatar 2022 audience, providing sportsbooks with the best resource for this year’s largest global betting event.
Once deployed, the hubs will be immediately integrated with sportsbook partner APIs, promoting integrated live odds, add-bet slip tools, and expert localised material in over 70 languages.
Spotlight Sports emphasised its track record of creating specialised betting hubs for major athletic events such as the Winter Olympics, the Cheltenham Festival, and a number of major darts tournaments.
Spotlight Sports was promoted on the idea of “one customer per territory,” with past hubs seeing “49% of viewers bet in the same session, after spending an average of two minutes on the page.” “79 percent of users indicated they have access to content included in the operator’s hubs to inform them of their tipping tendencies,” according to the report.
Sales director at Sportlight Sports, Rob Black, said:“We know from working with our partners that product and marketing teams across the industry are tremendously excited to provide their customers with premium content around major events; but technical roadmaps and queues stand in the way of innovation.
“We also know, from the research conducted, that these integrated content experiences are both favored by customers and provide tremendous returns. We can offer incredible gaming that players will love by taking away the technical headache.”
